In a bowl, gently combine meat and lay flat on a cutting board.
Cut into quarters for equal size burgers, and then shape into patties and season both sides with salt and pepper.
Preheat the smoker to 250 degrees and set for two zone cooking. For more heat control, lay out the two zone pattern with a line of charcoal and wood chunks.
Place patties on the smoker on the indirect side.
If using cheese: cook until internal temperature of patty reads 150 degrees on an instant read thermometer and then place cheese on top to melt, then continue cooking until the burger reads 165 degrees. (Approximately 45 minutes of cook time total but the key is cook to temperature, not time).
If not using cheese: cook until internal temperature of the patty reads 165 degrees. (Again, aim for approximately 45 minutes of cook time total but the key is cook to temperature, not time.)
Serve with favorite accompaniments.